Happy new year everyone! 2021 is among us and I hope this year is amazing. I decided to write about the 30 things I’ve learnt over the last decade, instead of what I learnt in 2020 because this is more interesting. Lessons for myself Show up as your higher self daily, if […]
Why engage, when you can block?
Over the years we have seen how, many celebrities, media personalities and businesses intentionally create drama and do ignorant and racist things to incite outrage, thus leading to free advertisement. This lazy but very effective phenomenon is called outrage marketing. OUTRAGE MARKETING 101 Brand does something ignorant/racist/outrageous. People are outraged […]